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21/9/2018 · Field Marketing Manager. South Jordan, Utah. InMoment’s Field Marketing Manager will play a key role in designing, implementing and executing marketing programs and events in North America with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. Street marketing is more aligned with B2C marketing, but for the sake of this post we can equate street team marketing to clients at the B2B level. Field marketers should be able to direct and communicate with sales teams while providing promotional opportunities and marketing intelligence based on the field marketer’s work “in the field.”
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What Are the Different Fields in Marketing? Inbound Marketing. These may include researching customer habits, wants and needs and the best ways to meet those needs; Outbound Marketing. These include customer service; promotions, such as public and media relations; sales; and Direct Marketing.
“I have been Using Field Marketing Solutions for over 3 years. FMS provides extensive market wisdom as it relates to both the best vehicles to reach my target audience and the ability to negotiate the best possible deal for us. They are your partner through the entire process.
Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed, make sales and collect feedback directly from consumers. The “field” is a catch-all for going to where customers or potential customers are.